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The Chaos Theory for the Webmaster and Internet Marketer

*This is an independent examination of the idiotic promotion practices of some marketers. Pepsi and Coke are not sponsors or co-sponsors of this examination. Pepsi is a registered trademark of Pepsi Corporation. Coke is a registered trademark of Coca Cola Corporation. IDIOTIC PROMOTIONAL CAMPAIGN. . .

Pick Up the Slack

Pick Up the Slack by Bob OsgoodbyMany people in business on the Internet try to market only one product. If the demand for that product is weak or if the demand dries up, they are virtually out of business. Smart entrepreneurs however diversify their offerings, and if the demand is slow for one p. . .

12 Free Tools For Starting a Home Business With No Money

12 Free Tools For Starting a Home Business With No MoneyWant to start your own home business but short on cash? These proven and expert 12 free tools can help you make the move from corporate life to calling the shots. By Bruce Scher Home business ownership is the best way to start any business e. . .

The Hope Of A Single Crocus

The Hope Of A Single CrocusHelaine Iris©2003Finally, I was able to see my lawn. After an unusually long, and cold winter it emerged from the snow, dead and brown, yet ready to receive the warmth of the sun and the promise of spring. I flew out my back door with my rake in hand. I couldn’t wait to. . .

Recognizing Generations

Recognizing GenerationsOr, they shall be known by their weekendIt is typical for a family business to have employees that span an age range from early twenties or even late 'teens into the 60's and older. This happens not only because the family often has members from three generations active as . . .

10 Reasons why companies should start doing business online

With the rapid down fall of world economy and dot-com companies in recent years many brick-and-mortar companies and new start-ups ask themselves: To Be Online or Not to Be Online?Not long time ago, I read a comment of a well-known industry observer, where he stated that companies that are not se. . .

How much does a website cost?

How much does a website cost?To receive a complementary consultation and free quote for your website project, complete our project survey form located here.As a website designer, this is often the first question that I am asked by a new client. The simple answer is that it costs whatever you are . . .

Web Store - Why Do You Need One?

Internet has opened a new era of business opportunities. Each day, thousands of new consumers are joining the Internet. More and more companies are adopting Internet as their primary sales and distribution channel. According to Forrester Research -The survey of 130 U.S. companies indicates consum. . .

Top 7 Marketing Tactics For Conferences

Most people attend a professional conference at least once per year. A professional conference is a unique marketing opportunity because it gives you face-to-face contact with hundreds, if not thousands, of professionals who could use your services or refer clients to you.What marketing tactics d. . .

Breasts - baby-feeders or sexual objects?

Breasts in North America are a taboo: going topless on beaches isnot generally accepted, breastfeeding in public is often frownedon or seen as 'indecent exposure', women going topfree isconsidered shameful and immodest behavior.On the other hand, entertainment industry and the mediaconstantly sho. . .

The Merits of Stereotypes

"The trouble with people is not that they don't know but that they know so much that ain't so."Henry Wheeler Shaw Do stereotypes usefully represent real knowledge or merely reflect counter-productive prejudice?Stereotypes invariably refer in a generalized manner to - often arbitrary - groups of p. . .

Managers Who Leave PR to Others

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 900 including guidelines and resource box. Robert A. Kelly © 2003. Managers Who Leave PR to OthersYou’re a business, . . .

Managers, Start Your PR

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1035 including guidelines and resource box. Robert A. Kelly © 2003. Managers, Start Your PRThere’ll never be a better. . .

What PR Does Best

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 865 including guidelines and resource box. Robert A. Kelly © 2003. What PR Does BestAs a manager working for a busine. . .

Would you Hire Sir Isaac Newton, the Introvert?

I've been looking forward to writing this article because Sir Isaac Newton personifies some of the outstanding introvert characteristics that you can learn to prize in yourself, your introverted child or your introverted lover. If you're an employer, you can also learn to identify two of these qu. . .

Rush Limbaugh, Victim, Perp or none of the above? (Part 2)

He reported that overseas pharmacies inform American buyers that U.S. Customs will not seize shipments of drugs because a "personal use" policy allows customers to import a limited supply of drugs. As a result, Law enforcement agencies that try to manage online pharmacy abuse are finding it a cha. . .

Answers to Your Questions About Executive Coaching

What is executive coaching? Coaches help executives increase their productivity, quality, work relationships and work satisfaction by increasing their emotional intelligence. They also help the executive define authenticity and values. Skills, training, education and experience will get you in th. . .

Pitfalls of Web Redesign

Now that we are a half-decade into the web as mass media, it is apparent that redesigning is a necessary part of the business of web development. Most sites are redesigned multiple times -- getting better, and occasionally worse, each time out. Sometimes, a redesign comes about as the site owners. . .

Spoonfeed Your News to the Media

Always remember: A journalist is nothing more than a professional undergraduate.He (or she) is always cramming for an upcoming exam. That "exam" is the next story he must produce for his newspaper, his TV station or his radio show.It is the job of the reporter to become an expert in your subject . . .

Public Relations: Toast?

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 850 including guidelines and resource box. Robert A. Kelly © 2003. Public Relations: Toast?Could be, when unit manage. . .

Don't Overlook The Easy Sales

Don't Overlook The Easy Sales Copyright 2003 Bob LeducAre you so busy chasing down new customers that you completely overlooked these two prime sources for easy sales?Source 1: Existing CustomersHere are two ways you can use your relationship with existing customers to generate additional busines. . .

Research Roundup Time

So what's up with the Internet? Is it a fad that is slowly diminishing? Or is it still a stunning revolution that will change human history entirely? The dot com crash certainly put some tarnish on the ole boy. But it seems the smudges are only on the perception of the Internet. It seem that onli. . .

The 7 Sins of MarketingDuring my years in marketing and sales, I have studied...

During my years in marketing and sales, I have studied the pros and cons ofmany-a-marketing program.What I would like to do today is give you a check list of the 7 most commonsins in marketing.What about you? How many of the following sins in marketing apply to you?#1 No, I didn't test the produc. . .

Learn promotion through the search engines

According to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below œ10,000 willnot have to pay any corporation tax with effect f. . .

Branding Concepts

"Branding" is the process by which a company employs marketing strategies to get people to easily remember their business and products over anothers...essentially, it's applied psychology.As a child, I was introduced to a relatively new hamburger chain that had begun in Australia. I still visit t. . .

Here's What They Really Want for Christmas

According to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below œ10,000 willnot have to pay any corporation tax with effect f. . .

And That Is The Name Of The Game

And That Is The Name Of The Gameby John BotscharowThis morning I had a very enlightening discussion with Rok Hrastnik, one of my partners in 3R Marketing. The conversation with Rok started out discussing self-reflection. Rok is nineteen years old and at that point in his life where his summer has. . .

How To Keep Visitors On Your Site Longer and Bring Them Back Again and Again

You work very hard to bring traffic to your site. When they finally do get there what happens? Well in a lot of cases they.... leave. Yup, they simply move on to the next site. That click happy mouse hand just doesn't like to stay put for long.What’s a poor webmaster to do? Following are five sug. . .

10 Keys to Writing Copy That Sells!

Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as y. . .

Network Marketing ( Opportunity or Scam )

According to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below œ10,000 willnot have to pay any corporation tax with effect f. . .

Wanna know how to *really* boost your website income?

According to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below œ10,000 willnot have to pay any corporation tax with effect f. . .

Coping with Difficult People

According to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below œ10,000 willnot have to pay any corporation tax with effect f. . .

Attracting Advertisers For Your Site

So you have a web site and your building traffic, and hopefully you're showing a profit from your own product sales and/or through affiliate programs. Now it's time to look at attracting advertisers who will pay you to run their banners and/or text links on your site (and in your ezine or newslet. . .

Bad Web Design: Advertising Mistakes

Okay, we know we all need to pay the bills. I know that many of us want toget traffic to our web sites. And some of us just want to make enough moneyto pay for our costs so that this thing we love to do is free.But, come on, that doesn't mean you should plaster a hundred ads or a dozenbanners on . . .

A Book Can Make You a Bundle!

In the past 6 months, a new form of Books has grown in popularity on theInternet: EBooks. An EBook is simply an Electronic Book distributed viadownload in Windows, Macintosh, or Palm Pilot file formats. With thewidespread acceptance of EBooks, savvy marketers are finding that there iseven more op. . .

Vitamins and Minerals Good or Bad

Hello againUnfortunately, this is long email - probably the longest we have ever done, but after the critical report regarding vitamins and minerals from the Food Standards Agency that was printed in The Times, the newspaper has been doing a debate on the issue, as they were inundated with letter. . .

Creating an Effective Pay-Per-Click Campaign

Optimizing your website for the 'traditional' search engines can be a daunting task, and one that many people are either unable or unwilling to attempt. Fortunately, pay-per-click search engines (PPC SEs) allow us to specify exactly what key phrases we want to be listed under -- for a price.In br. . .

TELL YOUR BOSS GOODBYE! TOP TEN TIPS FOR TURNING YOUR PASSION INTO PROFIT

Tired of working for someone else? Looking to find a business idea thatreally excites you? Or are you already in business but find it'sbeginning to feel just like a job? Well, you may want to think aboutlooking someplace other than the opportunities section of your favoritemagazine for business i. . .

The Rumors of Ecommerce Death

As Nasdaq sputters along in dot com shame, a few million few dogged Internet consumers have ignored the crash. They continue to happily buy away. The good-news story is not popular with business writers, but Web retailing continues to grow seemingly unaware that the online mall is crashing down a. . .

eCommerce and other strange animals

eCommerce, Ecommerce, e-commerce; however you spell it, the term is now firmly lodged in our language. So just what is it?At it's most simplistic level; eCommerce is simply the buying and selling of goods, services or information via the World Wide Web, email or other pathways on the Internet. It. . .

Internet Bullies: The Ugly Truth About Online Forums And How Business Owners ...

"The Internet is an ideal environment for the bully and the self-righteous - you can attack personally without being personally in front of the victim. The flame is an unavoidable result of one-to-one communication that isn't face-to-face..." Client Help Desk~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~. . .

Writing Copy For Online Catalogs

What's one of the things that most of your ad copy has in common?You write your copy for one primary product or service.Since most of the ad copy is done in this manner, you may find that writing"Great" Catalog Copy is a little different. Online catalogs are a verypopular medium on the Internet, . . .

"Let Your Little Website Shine" Part 6 (Final in series)

Thanks for joining me this one last time for the sixth and final part inthis series. One final note about the site mentioned last time:www.websitesthatsuck.comNot only does this site serve a great purpose for you as a website designer(or final decision-maker on how your website looks), but it is . . .

Common Mistakes to Avoid When Marketing Your Business

Common Mistakes to Avoid When Marketing Your BusinessIf you knew what not to do when considering marketing choices for your business, just think how much money and energy you would save! Put these helpful tips in your marketing toolbox and pry it open before you make any costly decisions! 1. Putt. . .

Anatomy of a Successful E-Business Web Site

According to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below œ10,000 willnot have to pay any corporation tax with effect f. . .

Customer Service: Beyond Company Policy

There's more to customer service dealing with order fulfillment, returns, complaints and questions. Good customer service is based on respect and concern --- qualities that can't be spelled out in a company policy.Consider:The managers of two department stores frantically scrambled to do damage c. . .

MAKE A GREAT FIRST IMPRESSION!

According to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below œ10,000 willnot have to pay any corporation tax with effect f. . .

Does Your Store or Office Need CPR?

Does Your Store or Office Need CPR?There's a local restaurant in my neck of the woods that had become very popular for their eclectic cuisine. They received rave reviews from all the local restaurant critics and they became a popular place to dine.About 3 months ago I read in the paper that the o. . .

GET INTERACTIVE AND GAIN CUSTOMERS!

According to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below œ10,000 willnot have to pay any corporation tax with effect f. . .

DON'T BE YOUR OWN WORST ENEMY

According to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below œ10,000 willnot have to pay any corporation tax with effect f. . .