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Marketing in a Recession

Marketing in a Recession©2002 Jeffrey DobkinNot everybody is in a recession.Some firms are doing quite well, thank you. In this down economy selected entire industries are really flourishing: the mortgage industry for example, is booming, so is the security and protection industry; snack foods ar. . .

Home Equity Loans – Beware of Appraisal Fraud

A new report by the independent Demos group has revealed what may not be a surprise to many people – corruption is rampant in the home appraisal industry. The bust in the dot-com market of some five years ago has left would-be lenders with a surplus of cash to lend. This has led to a huge boom in. . .

"The New Internet - FREE VS FEE"

In the last three months of 2000, it is estimated that over750 dot.com businesses went out of business forever.It was to be expected and very predictable because fartoo many dot.com enterprises were riding high on investor cash infusions, were long on promises butproduced little if any cash flow.. . .

Pumping Up Traffic With Linking Strategy!

A recent user survey conducted by the Graphics, Visualization& Usability (GVU) Center, http://www.gvu.gatech.edu/, they foundThat, for the FIRST TIME, "Most users find new web pages throughother Web pages (88%)" and"...search engines are down to 82%".Linking from other web sites is now king of ex. . .

One Short Story, Three Very Important Lessons

I buy a lot of books online. So many, in fact, that I built myown website (Booku.com) which searches the big online stores andlocates the best prices for me. It's nothing fancy, but it doesthe trick.The other day, I received an inquiry from someone representinganother online book retailer, reques. . .

10 Reasons Why People Don't Buy From You

1. You don't make people feel safe when they order.Remind people that they are ordering through a secureserver. Tell them you won't sell their e-mail addressand all their information will be kept confidential.2. You don't make your ad copy attractive. Your adlists features instead of benefits. Th. . .

5 Steps to Targeting Your Marketing Message

In order to win at the game of business, a company needs a good plan. This can be done in-house, with a marketing consultant, or with a marketing firm. Here are five steps to developing and implementing a good marketing message:1. Determine your company’s strengths and weaknesses.Before you can t. . .

How to Price Your eBook

You've written and compiled an ebook. Now you have todecide how much to charge for it. Finding the rightprice is essential to the success of your product. Ifyou charge too little, people will think it's oflittle value, and they won't purchase it, or even itthey do buy your book, you will have to . . .

Improve Profitable "ROE" with Retention

"R.O.E.: Return On Employee --A measure of corporate business performance as determined by the gross revenue achieved per staff employee."by Phil McCutchenMarketing Manager, VCG, Inc.As the definition above points out, ROE (Return On Employee) focuses on your staff, the people who generate the re. . .

10 Things You Can Do Now To Prepare For Hurricane Season

The 2005 hurricane season is right around the corner and runs for six months from June 1, 2005 to November 30, 2005. According to a recent survey from the National Hurricane Survival Initiative, the residents in hurricane prone states -- from Maine to Texas -- aren't anywhere near prepared for wh. . .

7 Critical Steps To Protect Your Data

To minimize the significant risks arising from data loss, every company should take specific preventative measures to protect their critical business data. These measures fall into two broad categories: physical security and digital security. We will identify seven critical steps to ensure your d. . .

The Dying Breed - Healthcare in Eastern Europe

Transition has trimmed Russian life expectancy by well over a decade. People lead brutish and nasty lives only to expire in their prime, often inebriated. In the republics of former Yugoslavia, respiratory and digestive tract diseases run amok. Stress and pollution conspire to reap a grim harvest. . .

Is There a Fungus Among Us?

Mold has taken hold! Not that the microbes have reached out and grabbed us, but rather they have captured our attention. A rash of recent high profile media stories have petrified many people with concerns for both their health and finances. While it is true in some situations that variations an. . .

Senior Citizen Calling Tips

The AARP, American Association of Retired Persons,( http://www.aarp.org/ ) conducted a survey in 2000 entitled, “Consumer Understanding of pricing Practices and Savings Opportunities in Long Distance Telephone Industry.” This report was an update of an earlier survey conducted in 1998. As the ti. . .

Right PR Focus A Powerful Advantage

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1170 including guidelines and resource box. Robert A. Kelly © 2004. Right PR Focus A Powerful AdvantagePowerful is a . . .

Business Goal Setting and Then Following Through

Your business can't go according to plan if you have no plan.What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratings? No matter what it is you are shooting for, goal setting is one of the most important things that you wil. . .

How Your Business Can Prosper In Uncertain Economic Times

We've been going through some uncertaineconomic times recently. And those with a job are (rightly) worried about security: of their jobs and pension plans.Insider trading, stock manipulation, corporate downsizings: all seem commonplace.As a result, many businesses are revising their long-term pla. . .

Ridding Your Home of Geopathic Stress

Just as there are solar magnetic stresses that come from the sun and the galactic “soup” that supports the universe, there are geomagnetic stresses that come from within the earth. The field of geobiology, or geopathology, is a science that has its roots in Europe and has slowly gained popularity. . .

E-Newsletter Readers Not Converting? 5 Simple Steps to Increase Sales

Email newsletters excel at gaining repeat and new business at a lower cost than other forms of marketing and advertising. So how does a company use its e-newsletter to increase quality leads for sales teams and give a boost to viral, word of mouth, and referral marketing programs? Here are five s. . .

Make Money In Your Own Coffee Business

A 2001 survey by the National Coffee Association indicated that over 100 million people drink coffee on a daily basis and that nearly 60 million more occasionally consume coffee. Based on average drinking habits, the daily coffee drinker will consume multiple cups per day - totalling hundreds of. . .

A PR Question For Chinese Managers

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1045 including guidelines and resource box. Robert A. Kelly © 2004. A PR Question For Chinese ManagersAs the practice. . .

Family Tree Worksheet

One of the quickest ways to get your family tree started is with a family tree worksheet. These handy aids to helping you start your family tree are widely available, inexpensive, and can help you understand how family trees are created and organized.The family tree worksheet usually takes the fo. . .

Want A Sticky Website That Sells? Forget Content!

An interesting debate is raging among copywriters, web designersand content providers about the key differences, if any, betweenwriting copy for the web versus writing content.According to prolific copywriter Nick Usborne, a survey conductedamong the readers of his email newsletter "Excess Voice,. . .

Entrepreneurship and Workaholism - Part I

The Dutch proudly point to their current rate of unemployment at less than 2%. Labour force participation is at a historically high 74% (although in potential man-hour terms it stands at 62%). France is as hubristic with its labour policies - the 35 hours week and the earlier reduction in employe. . .

Big Lots Providing More for Less with DTT1000 Voice Response Unit

Big Lots is the Largest broad-line close out retailer in the country. Headquartered in Columbus, Ohio, Big Lots is a Fortune 500 company with annual revenues exceeding $3.8 billion. Their stock is traded on the New York Stock Exchange under the symbol BLI. They currently operate nearly 1,400 stor. . .

Ten Simple Tips To Create A Money Magnet Web Site!

Staying awake at night wondering how to pump up your sagging Internet sales?After all, your reports say you’re driving the right audience to your site. AND your sales pitch appeals to these visitors. AND you sell high-quality product(s)/service(s). But few visitors are buying. Why?Consider How Y. . .

Outsourcing Problem Analysis

Outsourcing Problem Analysis As an HR professional, you have responsibilities in several broad areas that have a significant impact on your company’s bottom line, directly contributing to the corporate return on investment. The outsourcing choices you make are critical decision points that affect. . .

Will The Real Home Buying Guide...Please Stand Up?

Use Google right now and do a search on, “Home Buying Guide”. Take a few minutes to check and see what's out there and then come right back.Now, try "Home Buyer Guide" and check to see what's out there for that. Overwhelming, isn’t it? And that’s exactly the problem facing today’s prospective ho. . .

Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

The number one key to getting business in the real estatehome sales market is to be people’s first contact. TheNational Association of Realtor’s last three surveys between1999 to 2003 said 66% of buyers stayed with the first realestate agent they contacted yet only 6% of this number camefrom web . . .

Transform your Home Page to Pull Sales with Passion Copywriting

Transform your Home Page to Pull Sales withPassion CopywritingJudy Cullins c 2003 All Rights Reserved.If you are like many professionals, you know your subject, youare an expert in your field. You are even passionate about it!What you may not know is how to tell people about your servicesand prod. . .

Time Management Tips - How To Have A Filing System That Works

Recently I was working with a new client who had invested hundreds of dollars for a records management organisation to set up a filing system for his business. The system looked impressive. The only problem was it didn't work! It had been set up in a very complicated manner. The headings were so . . .

DON'T BUY FROM THIS SITE!"

"DON'T BUY FROM THIS SITE!"10 things you must do to avoid losing customers.by P J ChandlerHow welcoming is your web site - and how easy is it for potential customers to buy from you?Some otherwise professional-looking sites put unnecessary obstacles in the way of their users - they may as well pu. . .

How to Price Your Ebook

===================================================How to Price Your eBook===================================================You've written and compiled an ebook. Now you have todecide how much to charge for it. Finding the rightprice is essential to the success of your product. Ifyou charge too . . .

Small Home Business: Why People Don't Buy From You

10 Reasons Why People Don't Buy From You Are the sales in your home business less than you want? The likely answer is a resounding ‘yes’! All of us want to increase our sales and many of us spend endless hours in lead generation. Rather than concentrating solely on lead generation, it can be an . . .

Hold onto what you've got

You probably spend a great deal of your time looking for newcustomers or clients. However, are you sure your doingenough to hold onto the ones you've got. One of the leastcostly ways to grow your business is to get customers tocome back and buy more of your product or service.How many customers h. . .

BEYOND EBOOKS - 10 Powerful Alternative Infoproduct Formats Part 2 of 2

Continuing where we left off in the first part of our goalof differentiating how you deliver your information to getmore sales at higher profits.Here is the last 5 alteratives to eBooks that will put moremoney in your pockets.6. Audio Interviews One of the key disadvantages of eBooks, newsletter,. . .

How Healthy Is Your Lifestyle

Compelling evidence shows that certain lifestyle behaviours can improve health, prevent premature death and may even prolong life. The problem is that people often drift along, continuing their unhealthy ways - maybe vowing to stop smoking or drink less "some day soon" - until a disease or health. . .

Banner Ads: How To Quadruple Clickthroughs Using Proven Techniques!

It’s a fact…Businesses right now are wasting thousands of dollars onineffective advertising.In fact, a large majority of business owners are satisfied whenthey place a banner ad and double their investment.Are you in this category? Do you pull mediocre results from everybanner ad you place? Want . . .

10 Tips For Running A Super Business

TIP 1 - Add A Touch Of ClassThe most successful businesses are 'classy' businesses.You can turn an ordinary company or office into one bysimply adding a touch of class to it.Examples: use designer letterhead and business cards provide limousine service for visiting clients offer an employee pr. . .

Eddie the Erroneous E-Marketer

Poor Eddie the e-marketer has been plagued by errors in judgment all his life. From always picking the longest line at the toll booth to buying lots of dot com stocks right before the bubble burst, he constantly struggles with making the right choices. From disagreeing that a car really needs oil. . .

There’s Some Place Like Home

As our population lives longer, the need for quality care for the elderly is growing and family members are frantically searching for creative alternatives that allow their loved ones to be part of the family and community for as long as possible. They’re also searching for options that help them. . .

Failing to plan is failing period.

When launching your own business whether it be on orofflline there are many issues thatneed to be carefully considered. In my opinion it is far toeasy to just launch a websiteand hope that the traffic starts to flow in. Launching anonline business is almost thesame as launching an offline busines. . .

Child rights in Pakistan

Access to free and compulsory education is a fundamental right of children. In Pakistan education is neither free, nor compulsory, nor easily accessible to all children. Pakistan has about 184,000 primary schools, including about 121,000 government schools, an estimated 25,000 mosque schools and . . .

Is This Thing On?

Is This Thing On?Or, How Do You Know if Anyone is Reading Your Newsletter?by Jim Schultecopyright (c) 2003It seems that every hour a new ezine or newsletter shows upon the Internet. They are endless in titles and content.Everybody has to have one to be successful with the program,product, or serv. . .

Moving Key Audiences to Take Action?

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1310 including guidelines and resource box. Robert A. Kelly © 2004. Moving Key Audiences to Take Action? You know, th. . .

Mystery Shopper 007

Living a Double Life as a Mystery ShopperAs a mystery shopper you are kind of like a spy. Just as James Bond gets briefed on his next top-secret assignment at some high-tech cave complex beneath a tropical island, you the mystery shopper are briefed in advance over the telephone or emailed at you. . .

Walk that walk then talk that talk...speaking to promote your work at home bu...

Walk that walk then talk that talk...speaking to promote your workat home businessNow I know that most stay at home mom's, work at home business owners and even SMB owners might think there is no way in heck you got time to run a business, work out of your home, keep a home clean and then find ti. . .

Time for A Marketing Tune-up

If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn’t have gotten into the game to begin with. They keep doing everything they’ve ever done in th. . .

Confessions of a Lover of Books and Learning

Many of us love to read. Some of us who love to read the most are introverts, so I went to the source to find out what it’s all about. There’s a great readers’ survey on TheIntrovertzCoach ( http://www.theintrovertzcoach.com/booksurvey.html ) and yes, Easy Reader that I am, I participated. You're. . .

The Midas touch to Debt Problems (A-Z for Debt Solutions)

In the present era where financial breakdowns and debt problems rein supreme here are some programs which can turn your nightmares into sunny beginnings. The consumer debts in America have reached staggering levels after more than doubling over the past 10 years. According to the figures from the. . .