Carrot On The Stick Formula

People online are much like those offline when it comes to
promoting and marketing their products, affiliate links or
services.

They look for the easiest, quickest way to do it as long
as it is cheap or free and does not involve any work on
their part.

Unfortunately there just isn't any way to do it without
some effort and work and planning on your part.

Here is a simple formula to apply when it comes to building
some repeat traffic to your site.

The "Carrot on the stick" formula works pretty well. You
remember, the rabbit chases the carrot on the stick.
There is always some incentive offered out there to keep
him on the move and coming back for more.

The lesson you need to take from this simple principle of
behavior conditioning is that you have to offer your
visitors some reason to return to your site.

Repeat visitors are likely to become loyal customers which
will result in increased business and profits for you.

Check your bookmarks of favorite pages. Why did you
choose to remember these sites as worthy of a bookmark ?

Did they offer great content ? Great resources ? Terrific
ideas ? Discounts ? Free offers ? Contests ?

Did you complete a survey on the site that earned you a
discount for their products or services and also captured
your e-mail address ?

Did they send you a free report over a period of several
days that involved auto-responded messages designed to
bring you back to their site ?

For example: I offer a free report on helping newsletter
publishers who want to gain more subscribers. Visitors
simply send a blank message to my autoresponder at:

mailto:ezineminicourse@freeautobot.com

They then receive a free, four-part mini-course on how to
increase their number of subscribers and ezine exposure
overnight.

Take a lesson from your bookmarks. Utilize them to
create your own "carrots on the stick" reasons for visitors
to return to your site.

©2005 By: Larry Johnson


(This article is available by autoresponder at:
mailto:carrot@freeautobot.com )

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About the Author

Larry is a publisher and editor of the Biz Site Biz ezine which is now in it's seventh year of publication.
He has been active on the internet for more than 10 years and brings advertising and public relations as background experience.

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